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Strategy, systems & creativity.Portfolio / 2026

Giving shape
to possibility.

I turn complexity into useful systems.
And leave room for the unexpected.

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In balance

Selected work

Connecting the big picture to the things people actually use.

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01 — Design Systems Lead

Visa Product Design System

Took a young design system from an internal foundation to a public platform at design.visa.com — the visual language, how the team worked, and how we talked about it.

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02 — Design Team Lead

Visa Developer Center

Led design for Visa’s developer platform — from a tiger team to a standing function — and moved the Developer Center from Visa’s org chart onto the jobs developers actually finish: find a capability, get set up, make a first call.

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03 — Lead Designer

Visa Partner Platform

Stepped into a stalled project as lead designer — built the wireframes, clarified requirements, and helped ship a platform that lets partners navigate Visa’s B2B ecosystem digitally.

A little about me

A systems thinker.
A maker at heart.

My path started in web, visual and motion design, then turned toward user experience and accessible design. At Visa it became systems and platforms: taking a young design system public at design.visa.com, building the team behind the Developer Center, and leading designers, content designers, researchers and design engineers across the platform work underneath. I’m drawn to the point where complex things become clear—and good ideas become something tangible. Reach out about design systems, platform design, or anything in between.

alicia.frausto@gmail.com
© 2026 Alicia FraustoBack to top ↑